Case Study: Rapid Fulfillment of Custom Superhero Gel Packs for Amazon

The buyer from Amazon required a unique, eye-catching promotional item for an upcoming corporate campaign. The project had three critical constraints:

Unique Branding: The product needed to be in a specific "Super Hero" shape to align with the campaign's "Health Heroes" theme.

High-Quality Customization: The Amazon logo needed to be printed with high precision using UV printing technology to ensure durability and color vibrancy.

Extreme Deadline: The client required 5,000 units to be manufactured, branded, and delivered within a strict 15-day window.

Nantong Whale Biotech leveraged its integrated manufacturing and logistics capabilities to meet the aggressive timeline.

Product Selection

The Super Hero Hot/Cold Pack was selected for its whimsical design and functional versatility. Filled with non-toxic aqua gel beads, the pack can be used for both heat therapy (microwavable) and cold therapy (freezer safe).

Advanced UV Printing

To meet Amazon’s brand standards, Whale Biotech utilized UV printing. Unlike traditional pad printing, UV printing allows for:

Faster drying times (instant curing), which accelerated the production line.

Superior adhesion to the PVC material.

High-resolution detail for the corporate logo.

Streamlined Production & Logistics

Priority Manufacturing: The 5,000-piece order was moved to a priority production line immediately upon artwork approval.

Compliance Assurance: The packs were verified for CPSIA, FDA, and TRA compliance to meet Amazon’s stringent safety requirements.

Expedited Shipping: A specialized logistics plan was implemented to ensure that once the 15-day production and branding clock stopped, the goods were already in transit via air express to meet the campaign launch.

On-Time Delivery: The full 5,000-piece shipment arrived within the 15-day deadline.

Brand Accuracy: The UV-printed logos were sharp and consistent across the entire batch, maintaining Amazon’s brand integrity.

Campaign Success: The superhero-shaped packs were a hit for the campaign, providing a functional wellness tool that doubled as a memorable brand ambassador.

This project highlights Nantong Whale Biotech’s ability to handle high-volume, time-sensitive orders for Tier-1 global clients. By combining specialized product shapes with advanced printing technology and efficient supply chain management, even the most demanding deadlines can be met without compromising on quality or safety standards.

Manufacturer Information: Nantong Whale Biotech Co., Ltd. is a leading manufacturer specializing in professional hot/cold therapy products, including gel packs, eye masks, and custom-shaped promotional health items.